OVERVIEW
Challenges we hear
There is an idea, but no business plan solid enough to invest against
Testing has stalled, so neither continuing nor stopping can be decided
The existing business takes everyone, and nobody is left to push this
SCOPE
What we do
Concept and testing
We design and run the customer interviews with you, testing the hypotheses fast. The criteria for stopping are set before we begin.
The business plan
We turn what the testing showed into a plan solid enough to invest against.
Alongside you at launch
As part of the founding team, we push the selling, the building and the partnerships.
OUTCOME
What you can expect
Faster decisions, including stopping
With explicit criteria, ventures no longer drift on without end.
A plan you can invest against
Built on what customers themselves said, so it convinces.
Momentum in the early months
The equivalent of a dedicated resource joins, and the pace holds.
WHY CATALYS
Why clients choose us
We have a way of testing
A disciplined process, with the criteria for stopping designed in from the start.
We do the work with you
Not documents: customer interviews and sales calls, done together.
We look at it as investors
Our succession investment work lets us judge whether the business stands up as an investment.
FLOW
How we work, and how long it takes
STEP 011–2 months
Concept and test design
We define the hypotheses, the test plan and the criteria for stopping.
STEP 022–3 months
Fast testing
We put it in front of customers and the market, and sharpen the hypotheses.
STEP 036 months onwards
Alongside you at launch
We join the founding team and push it through to earning.
PROFESSIONAL
The people on this work
Hikaru Tanaka
Co-CEO
Led support for a wide range of companies and themes at Arthur D. Little and Frontier Management.
Tomoyuki Abe
Co-CEO
Led support for a wide range of companies and themes at Arthur D. Little and Frontier Management.
Takuma Kawanaka
Executive Officer
Held posts at Arthur D. Little and Roland Berger. Also supported policymaking on secondment to METI.
KNOWLEDGE