MISSION / VALUE

Mission and values

What we are aiming for, and the five values behind the decisions we make every day.

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MISSION

Becoming the catalyst
for change

Japan’s companies, its industries and its society hold enormous potential that has yet to be realised. Yet many organisations remain bound by past success, industry convention and institutional inertia, and fall short of the growth within their reach.

Catalys exists to release that potential — a catalyst that sets change in motion.

Real change begins with committed action, driven by conviction. So while we look for the essence of a problem and chart the best path forward, we do not stop at advice from the sidelines. We work alongside our clients, on the ground, until the change is real.

Growth, not stability.
The whole, not the parts.
Lasting value, not a passing result.

Our people bring the thinking and the momentum that change demands, together with the empathy and the sense of responsibility that move people and organisations.

As a catalyst for change, Catalys builds a future worth being proud of, together with our clients.

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VALUES

Our five values

Where we go back to when we are unsure. We hire and we assess against these five.

1. Brandmanship
Deliver work of a quality that moves people, as professionals. Act as if you hold full authority, and take full responsibility for your work. Hold to what matters, and stand out as an individual.
2. Learn and Evolve Fast
If you cannot do it yet, take it in openly and make yourself able to, quickly. Learn the form, break the form, leave the form behind, and keep growing. Adapt to the times, and stay someone who is needed more, not less.
3. EQ × Logic
Back it with logic; move people with action and EQ. Do not leave it on paper. Make the change happen. Do everything it takes to reach the goal.
4. Giver
Be a giver, not a taker. Contribute to others, and get your own serotonin from it. Optimise for the whole.
5. Cortisol Management
Work in good spirits, and smile while you do it. Pass on the decency of the people around you. Maximise happiness terminal value.